Wiseway Officially Launches in Hong Kong, Expanding Its International Education Presence

Recently, Wiseway, a sub-brand of East & West International Education Group (EWIE), officially established its Hong Kong office, commencing operations in January 2026. As a key part of the Group’s international strategy, the Hong Kong office will leverage the city’s position as a global education hub to deepen local study-abroad services while extending support to the Asia-Pacific and worldwide markets.

This expansion not only strengthens Wiseway’s regional service capabilities but also marks its strategic evolution from serving students in Mainland China to supporting a more diverse domestic and international client base. The Hong Kong office will act as a bridge “connecting Mainland China with the world,” integrating high-quality global education resources and providing students with professional, efficient, and internationalized study-abroad planning and advisory services.

Standing at this new starting point and embracing a new era, Wiseway will build on EWIE’s strong foundation and global vision, continue to innovate, and strive to become a solid bridge to world-class higher education for more students. It is committed to promoting international education exchange and cooperation and opening a new chapter in global development.

United in Purpose, Moving Forward — EWIE 2026 Spring Tea Reception Concludes Successfully

To welcome the Year of the Horse and strengthen corporate culture and team cohesion, East & West International Education Group (EWIE) held its 2026 Spring Tea Reception on February 6 in Beijing. All Beijing-based employees attended in person, while colleagues from Shanghai, Wuhan, Qingdao, Guangzhou, Chengdu, Jinan, Chongqing, Xi’an, Nanning, and other cities participated online. Across locations, warm wishes and shared greetings reinforced unity and optimism for the year ahead.

The event opened with an enthusiastic welcome from the host, immediately igniting a festive atmosphere.

Chairman’s Address: Leading with Vision

Mr. WANG Wei, Chairman and President of EWIE and Dean of the Institute for East & West International Education, delivered a keynote speech. On behalf of the Group, Mr. Wang expressed sincere appreciation to all employees and their families for their dedication throughout 2025.

He noted that global shifts and domestic challenges tested the international education sector, yet EWIE demonstrated resilience and strategic focus. Achievements included:

  • Structural business optimization and steady B2B growth
  • Expansion of Global Employability Development programs
  • Progress in international employability projects and curriculum system development
  • Advancement in transnational education partnerships

Looking ahead to 2026, EWIE will align with national education and economic strategies, deepen B2B engagement, advance integrated B2B2C services, and strengthen Sino-foreign cooperative education and international secondary education. By leveraging AI technologies and optimizing business models, the Group aims to build a high-quality core team, drive sustainable development, and contribute to high-quality international education.

Wisdom and Action: Key Themes for 2026

Mr. Jin Xiaojun, Vice Dean of the Institute and Director of the Global Employability Development Division, highlighted the 2026 focus keyword: Wisdom. He encouraged colleagues to:

  1. Think deeply– find clarity in complexity
  2. Learn efficiently– maintain a growth mindset and adapt rapidly
  3. Act decisively– translate strategy into tangible results

Celebrating Team Spirit

The event included three rounds of lucky draws, video messages from Wiseway, Wiseway Global, and other divisions, as well as speeches from department representatives sharing reflections on projects, growth, and teamwork.

 

 

A highlight was an AI-themed debate hosted by the Global Competence Development Center, exploring the role of global competency programs in higher education internationalization. Participants engaged with precision and insight, demonstrating EWIE’s integration of technology, professional expertise, and critical thinking.

Looking Ahead

The 2026 Spring Tea Reception concluded amid applause and celebration. The event strengthened EWIE’s corporate culture, conveyed New Year wishes, and reinforced team cohesion. As the Group embarks on a new year, EWIE remains committed to customer-centered, innovation-driven, and teamwork-oriented principles — transforming shared vision into action and driving the future of international education.

EWIE Signs Strategic Cooperation Agreement with Shanghai Lianhang Culture and Tourism Group

 

On January 29, 2026, East & West International Education Group (EWIE) and Shanghai Lianhang Culture and Tourism Group officially signed a strategic cooperation agreement in Beijing. This collaboration marks an important milestone in educational travel and integrated cultural tourism services, bringing new momentum to the coordinated development of domestic and international education travel services.

 

According to the agreement, the two parties will carry out comprehensive, multi-level strategic collaboration focusing on two core areas: cooperation on domestic and international study-tour products and on-the-ground services for domestic teams. They will also leverage their respective business advantages to jointly explore innovative applications in travel benefit systems, continuously improving service efficiency and user experience.

Looking ahead, both parties will adhere to the principles of “equality and mutual benefit, complementary strengths, resource sharing, and joint development,” fully utilizing EWIE’s expertise in international education, study-tour programs, and overseas resource integration, alongside Shanghai Lianhang’s mature experience in cultural tourism product development, team services, and travel support systems. Through resource integration, business collaboration, and model innovation, the cooperation aims to expand the boundaries of travel services, enhancing market competitiveness and brand influence in educational travel and cultural tourism.

This strategic cooperation will not only help build a more complete domestic and international study-tour and travel service system but also provide clients with higher-quality, diversified, and efficient one-stop travel solutions, promoting long-term, stable, and mutually beneficial development.

Deepening Collaboration, Embarking on a New Journey — EWIE Meets Delegation from the University of Birmingham

On the afternoon of January 27, 2026, Mr. WANG Wei, President of East & West International Education Group (EWIE), warmly welcomed a delegation from the University of Birmingham at the EWIE’s headquarters. As long-term partners, the meeting aimed to review the achievements of the past year and discuss plans for further collaboration in the coming year.

 

During the meeting, Mr. Wang extended his sincere welcome to the delegation and highly praised the longstanding partnership between the two sides. He emphasized that the cooperation with the University of Birmingham has always been a top priority for EWIE and expressed the hope of achieving even greater results through deeper collaboration in the new year.

Both sides reviewed the positive progress made in 2025 in areas such as international foundation programs and student exchanges, and reached broad consensus on the direction and specific projects for 2026. President Wang stated that EWIE will fully support the University of Birmingham’s development plans in China.

The delegation introduced a series of important events scheduled to take place in China in March 2026 and sincerely invited EWIE to participate and provide support. President Wang responded positively and pledged full cooperation to ensure the smooth implementation of these events.

This meeting further strengthened the strategic partnership between EWIE and the University of Birmingham. Both sides expressed their commitment to use this occasion to continue working closely together and to create a mutually beneficial future.

UBC Okanagan Campus Establishes Formal Partnership with EWIE

On January 20, 2026, representatives from the University of British Columbia (UBC) Okanagan Campus visited Beijing. Mr. WANG Wei, President of East & West International Education Group (EWIE), received the delegation and extended a warm welcome. During the visit, both sides officially announced the establishment of a strategic partnership.

The UBC Okanagan delegation was led by Dr. Gurneet Anand, Senior Advisor, International Relations, and Ms. Dayna Li, Director of Global Engagement.

During the discussions, both parties explored potential directions for deeper collaboration and expressed strong enthusiasm for the prospects of their partnership. On behalf of EWIE, Mr. Wang stated,
“We are honored to establish a partnership with the world-class UBC Okanagan Campus. This collaboration will not only broaden Chinese students’ access to international higher education but also contribute to the continuous enhancement of global education quality.”

The two sides focused on practical aspects of joint student recruitment and conducted in-depth consultations on undergraduate and graduate program cooperation. Looking ahead, both parties aim to build a more efficient and transparent admission process and explore diverse models such as joint training programs and credit recognition, providing students with higher-quality and more convenient pathways to further study.

Representatives from UBC Okanagan praised EWIE for its expertise and extensive experience in international education. They emphasized that this partnership will attract more outstanding Chinese students to Canada and promote cross-cultural exchange and academic collaboration.

This meeting marks a milestone in the deep integration of both parties in international talent development and educational cooperation, opening a new chapter for shared growth.

Durham University and EWIE Discuss Deepening Long-Standing Collaboration Amid Evolving Study Abroad Trends

On 16 January , East & West International Education Group (EWIE) recently welcomed a senior delegation from Durham University, including Professor Andrew Gallant, Head of the Department of Engineering and Professor Markus Hausmann, Head of the Department of Psychology. The delegation was warmly received by President WANG Wei.

During the meeting, both sides held in-depth discussions on the evolving dynamics of the Chinese study abroad market and the potential for deeper, long-term collaboration. Durham University highly recognized EWIE’s long-standing contribution in supporting and enrolling a large number of high-quality Chinese students.

The discussions focused on recent trends among Chinese students, including shifts in subject preferences, increasingly diversified study abroad needs, and a growing emphasis on career-oriented outcomes. The two parties also exchanged views on potential collaboration in areas such as academic exchange, joint research, talent development, and other partnership models. This exchange laid a solid foundation for advancing future cooperation.

As a member of the Russell Group, Durham University is internationally recognized for its academic excellence and distinctive collegiate system. Its engineering programs emphasize the integration of innovation and practical application, while its psychology discipline enjoys strong international influence in areas such as cognitive science and behavioral research. The University has long attracted outstanding international students to pursue advanced studies in the UK.

EWIE looks forward to working closely with Durham University to jointly support the development and innovation of international education.