Wiseway Officially Launches in Hong Kong, Expanding Its International Education Presence

Recently, Wiseway, a sub-brand of East & West International Education Group (EWIE), officially established its Hong Kong office, commencing operations in January 2026. As a key part of the Group’s international strategy, the Hong Kong office will leverage the city’s position as a global education hub to deepen local study-abroad services while extending support to the Asia-Pacific and worldwide markets.

This expansion not only strengthens Wiseway’s regional service capabilities but also marks its strategic evolution from serving students in Mainland China to supporting a more diverse domestic and international client base. The Hong Kong office will act as a bridge “connecting Mainland China with the world,” integrating high-quality global education resources and providing students with professional, efficient, and internationalized study-abroad planning and advisory services.

Standing at this new starting point and embracing a new era, Wiseway will build on EWIE’s strong foundation and global vision, continue to innovate, and strive to become a solid bridge to world-class higher education for more students. It is committed to promoting international education exchange and cooperation and opening a new chapter in global development.

United in Purpose, Moving Forward — EWIE 2026 Spring Tea Reception Concludes Successfully

To welcome the Year of the Horse and strengthen corporate culture and team cohesion, East & West International Education Group (EWIE) held its 2026 Spring Tea Reception on February 6 in Beijing. All Beijing-based employees attended in person, while colleagues from Shanghai, Wuhan, Qingdao, Guangzhou, Chengdu, Jinan, Chongqing, Xi’an, Nanning, and other cities participated online. Across locations, warm wishes and shared greetings reinforced unity and optimism for the year ahead.

The event opened with an enthusiastic welcome from the host, immediately igniting a festive atmosphere.

Chairman’s Address: Leading with Vision

Mr. WANG Wei, Chairman and President of EWIE and Dean of the Institute for East & West International Education, delivered a keynote speech. On behalf of the Group, Mr. Wang expressed sincere appreciation to all employees and their families for their dedication throughout 2025.

He noted that global shifts and domestic challenges tested the international education sector, yet EWIE demonstrated resilience and strategic focus. Achievements included:

  • Structural business optimization and steady B2B growth
  • Expansion of Global Employability Development programs
  • Progress in international employability projects and curriculum system development
  • Advancement in transnational education partnerships

Looking ahead to 2026, EWIE will align with national education and economic strategies, deepen B2B engagement, advance integrated B2B2C services, and strengthen Sino-foreign cooperative education and international secondary education. By leveraging AI technologies and optimizing business models, the Group aims to build a high-quality core team, drive sustainable development, and contribute to high-quality international education.

Wisdom and Action: Key Themes for 2026

Mr. Jin Xiaojun, Vice Dean of the Institute and Director of the Global Employability Development Division, highlighted the 2026 focus keyword: Wisdom. He encouraged colleagues to:

  1. Think deeply– find clarity in complexity
  2. Learn efficiently– maintain a growth mindset and adapt rapidly
  3. Act decisively– translate strategy into tangible results

Celebrating Team Spirit

The event included three rounds of lucky draws, video messages from Wiseway, Wiseway Global, and other divisions, as well as speeches from department representatives sharing reflections on projects, growth, and teamwork.

 

 

A highlight was an AI-themed debate hosted by the Global Competence Development Center, exploring the role of global competency programs in higher education internationalization. Participants engaged with precision and insight, demonstrating EWIE’s integration of technology, professional expertise, and critical thinking.

Looking Ahead

The 2026 Spring Tea Reception concluded amid applause and celebration. The event strengthened EWIE’s corporate culture, conveyed New Year wishes, and reinforced team cohesion. As the Group embarks on a new year, EWIE remains committed to customer-centered, innovation-driven, and teamwork-oriented principles — transforming shared vision into action and driving the future of international education.