Wiseway Officially Launches in Hong Kong, Expanding Its International Education Presence

Recently, Wiseway, a sub-brand of East & West International Education Group (EWIE), officially established its Hong Kong office, commencing operations in January 2026. As a key part of the Group’s international strategy, the Hong Kong office will leverage the city’s position as a global education hub to deepen local study-abroad services while extending support to the Asia-Pacific and worldwide markets.

This expansion not only strengthens Wiseway’s regional service capabilities but also marks its strategic evolution from serving students in Mainland China to supporting a more diverse domestic and international client base. The Hong Kong office will act as a bridge “connecting Mainland China with the world,” integrating high-quality global education resources and providing students with professional, efficient, and internationalized study-abroad planning and advisory services.

Standing at this new starting point and embracing a new era, Wiseway will build on EWIE’s strong foundation and global vision, continue to innovate, and strive to become a solid bridge to world-class higher education for more students. It is committed to promoting international education exchange and cooperation and opening a new chapter in global development.

United in Purpose, Moving Forward — EWIE 2026 Spring Tea Reception Concludes Successfully

To welcome the Year of the Horse and strengthen corporate culture and team cohesion, East & West International Education Group (EWIE) held its 2026 Spring Tea Reception on February 6 in Beijing. All Beijing-based employees attended in person, while colleagues from Shanghai, Wuhan, Qingdao, Guangzhou, Chengdu, Jinan, Chongqing, Xi’an, Nanning, and other cities participated online. Across locations, warm wishes and shared greetings reinforced unity and optimism for the year ahead.

The event opened with an enthusiastic welcome from the host, immediately igniting a festive atmosphere.

Chairman’s Address: Leading with Vision

Mr. WANG Wei, Chairman and President of EWIE and Dean of the Institute for East & West International Education, delivered a keynote speech. On behalf of the Group, Mr. Wang expressed sincere appreciation to all employees and their families for their dedication throughout 2025.

He noted that global shifts and domestic challenges tested the international education sector, yet EWIE demonstrated resilience and strategic focus. Achievements included:

  • Structural business optimization and steady B2B growth
  • Expansion of Global Employability Development programs
  • Progress in international employability projects and curriculum system development
  • Advancement in transnational education partnerships

Looking ahead to 2026, EWIE will align with national education and economic strategies, deepen B2B engagement, advance integrated B2B2C services, and strengthen Sino-foreign cooperative education and international secondary education. By leveraging AI technologies and optimizing business models, the Group aims to build a high-quality core team, drive sustainable development, and contribute to high-quality international education.

Wisdom and Action: Key Themes for 2026

Mr. Jin Xiaojun, Vice Dean of the Institute and Director of the Global Employability Development Division, highlighted the 2026 focus keyword: Wisdom. He encouraged colleagues to:

  1. Think deeply– find clarity in complexity
  2. Learn efficiently– maintain a growth mindset and adapt rapidly
  3. Act decisively– translate strategy into tangible results

Celebrating Team Spirit

The event included three rounds of lucky draws, video messages from Wiseway, Wiseway Global, and other divisions, as well as speeches from department representatives sharing reflections on projects, growth, and teamwork.

 

 

A highlight was an AI-themed debate hosted by the Global Competence Development Center, exploring the role of global competency programs in higher education internationalization. Participants engaged with precision and insight, demonstrating EWIE’s integration of technology, professional expertise, and critical thinking.

Looking Ahead

The 2026 Spring Tea Reception concluded amid applause and celebration. The event strengthened EWIE’s corporate culture, conveyed New Year wishes, and reinforced team cohesion. As the Group embarks on a new year, EWIE remains committed to customer-centered, innovation-driven, and teamwork-oriented principles — transforming shared vision into action and driving the future of international education.

EWIE Signs Strategic Cooperation Agreement with Shanghai Lianhang Culture and Tourism Group

 

On January 29, 2026, East & West International Education Group (EWIE) and Shanghai Lianhang Culture and Tourism Group officially signed a strategic cooperation agreement in Beijing. This collaboration marks an important milestone in educational travel and integrated cultural tourism services, bringing new momentum to the coordinated development of domestic and international education travel services.

 

According to the agreement, the two parties will carry out comprehensive, multi-level strategic collaboration focusing on two core areas: cooperation on domestic and international study-tour products and on-the-ground services for domestic teams. They will also leverage their respective business advantages to jointly explore innovative applications in travel benefit systems, continuously improving service efficiency and user experience.

Looking ahead, both parties will adhere to the principles of “equality and mutual benefit, complementary strengths, resource sharing, and joint development,” fully utilizing EWIE’s expertise in international education, study-tour programs, and overseas resource integration, alongside Shanghai Lianhang’s mature experience in cultural tourism product development, team services, and travel support systems. Through resource integration, business collaboration, and model innovation, the cooperation aims to expand the boundaries of travel services, enhancing market competitiveness and brand influence in educational travel and cultural tourism.

This strategic cooperation will not only help build a more complete domestic and international study-tour and travel service system but also provide clients with higher-quality, diversified, and efficient one-stop travel solutions, promoting long-term, stable, and mutually beneficial development.

Deepening Collaboration, Embarking on a New Journey — EWIE Meets Delegation from the University of Birmingham

On the afternoon of January 27, 2026, Mr. WANG Wei, President of East & West International Education Group (EWIE), warmly welcomed a delegation from the University of Birmingham at the EWIE’s headquarters. As long-term partners, the meeting aimed to review the achievements of the past year and discuss plans for further collaboration in the coming year.

 

During the meeting, Mr. Wang extended his sincere welcome to the delegation and highly praised the longstanding partnership between the two sides. He emphasized that the cooperation with the University of Birmingham has always been a top priority for EWIE and expressed the hope of achieving even greater results through deeper collaboration in the new year.

Both sides reviewed the positive progress made in 2025 in areas such as international foundation programs and student exchanges, and reached broad consensus on the direction and specific projects for 2026. President Wang stated that EWIE will fully support the University of Birmingham’s development plans in China.

The delegation introduced a series of important events scheduled to take place in China in March 2026 and sincerely invited EWIE to participate and provide support. President Wang responded positively and pledged full cooperation to ensure the smooth implementation of these events.

This meeting further strengthened the strategic partnership between EWIE and the University of Birmingham. Both sides expressed their commitment to use this occasion to continue working closely together and to create a mutually beneficial future.

UBC Okanagan Campus Establishes Formal Partnership with EWIE

On January 20, 2026, representatives from the University of British Columbia (UBC) Okanagan Campus visited Beijing. Mr. WANG Wei, President of East & West International Education Group (EWIE), received the delegation and extended a warm welcome. During the visit, both sides officially announced the establishment of a strategic partnership.

The UBC Okanagan delegation was led by Dr. Gurneet Anand, Senior Advisor, International Relations, and Ms. Dayna Li, Director of Global Engagement.

During the discussions, both parties explored potential directions for deeper collaboration and expressed strong enthusiasm for the prospects of their partnership. On behalf of EWIE, Mr. Wang stated,
“We are honored to establish a partnership with the world-class UBC Okanagan Campus. This collaboration will not only broaden Chinese students’ access to international higher education but also contribute to the continuous enhancement of global education quality.”

The two sides focused on practical aspects of joint student recruitment and conducted in-depth consultations on undergraduate and graduate program cooperation. Looking ahead, both parties aim to build a more efficient and transparent admission process and explore diverse models such as joint training programs and credit recognition, providing students with higher-quality and more convenient pathways to further study.

Representatives from UBC Okanagan praised EWIE for its expertise and extensive experience in international education. They emphasized that this partnership will attract more outstanding Chinese students to Canada and promote cross-cultural exchange and academic collaboration.

This meeting marks a milestone in the deep integration of both parties in international talent development and educational cooperation, opening a new chapter for shared growth.

Durham University and EWIE Discuss Deepening Long-Standing Collaboration Amid Evolving Study Abroad Trends

On 16 January , East & West International Education Group (EWIE) recently welcomed a senior delegation from Durham University, including Professor Andrew Gallant, Head of the Department of Engineering and Professor Markus Hausmann, Head of the Department of Psychology. The delegation was warmly received by President WANG Wei.

During the meeting, both sides held in-depth discussions on the evolving dynamics of the Chinese study abroad market and the potential for deeper, long-term collaboration. Durham University highly recognized EWIE’s long-standing contribution in supporting and enrolling a large number of high-quality Chinese students.

The discussions focused on recent trends among Chinese students, including shifts in subject preferences, increasingly diversified study abroad needs, and a growing emphasis on career-oriented outcomes. The two parties also exchanged views on potential collaboration in areas such as academic exchange, joint research, talent development, and other partnership models. This exchange laid a solid foundation for advancing future cooperation.

As a member of the Russell Group, Durham University is internationally recognized for its academic excellence and distinctive collegiate system. Its engineering programs emphasize the integration of innovation and practical application, while its psychology discipline enjoys strong international influence in areas such as cognitive science and behavioral research. The University has long attracted outstanding international students to pursue advanced studies in the UK.

EWIE looks forward to working closely with Durham University to jointly support the development and innovation of international education.

EWIE President Mr. Wang Delivers Keynote Speech at the 2025 Annual Conference of the Association For Student Employment

Recently, the 2025 Annual Conference of the Association For Student Employment was successfully held in Shanghai. At the sub-forum titled “Industry–City–University Integration and Regional Talent Strategy Development,” Mr. Wei Wang, President of East & West International Education Group (EWIE), delivered a keynote speech entitled “Cultivating Global Employability: Building Global Competitiveness of Regional Talent.”

 

In his address, Mr. Wang emphasized that amid accelerating globalization, regional economic transformation and industrial upgrading have created an increasingly urgent demand for high-quality talent equipped with international perspectives and strong cross-cultural communication capabilities. He provided a comprehensive overview of the implementation progress and notable outcomes of Global Employability Development (GED).

In its first phase, GED selected 60 universities nationwide as pilot institutions. Through a diversified and systematic approach—including curriculum enhancement, faculty development, and the expansion of international exchanges and partnerships—the program has effectively strengthened students’ global employability and international career readiness.

As an important component of the annual conference, the sub-forum served as a valuable platform for in-depth dialogue and collaboration among stakeholders from government, industry, academia, research institutions, and applied sectors. Mr. Wang’s insightful presentation not only demonstrated EWIE’s professional expertise and forward-looking vision in the field of global employability development, but also offered valuable perspectives for enhancing the global competitiveness of regional talent.

 

 

Looking ahead, EWIE will continue to deepen its commitment to Global Employability Development (GED), providing universities and students with more comprehensive and professional support services, and empowering more young talents to step onto the global stage and achieve their career aspirations.

EWIE Attends SYSU School of Continuing Education 2025 Alumni Gala and Receives “Outstanding Corporate Partner Award”

On January 11, 2026, the 2025 Annual Alumni Gala of the School of Continuing Education, Sun Yat-sen University (SYSU) was held in Guangzhou, China. East & West International Education Group (EWIE) attended the event as an invited partner, with Ms. Haixia Yan, General Manager of EWIE’s Wuhan Center, representing the Group.

The Gala brought together nearly 1,000 alumni, learners, university leaders, and partner representatives. Professor Kaiping Peng, Dean of the School of Social Sciences and Director of the Department of Psychology at Tsinghua University, delivered a keynote lecture on well-being and personal growth, which received strong engagement from the audience.

Professor Xiaozhong He, Dean of the School of Continuing Education at SYSU, highlighted the important role of continuing education in China’s lifelong learning system. Since its reorganization in 2022 as the University’s non-degree education operating entity, the School has entered a stage of high-quality development and continues to support SYSU’s “Double First-Class” initiative.

In 2025, EWIE successfully launched and operated the IFC (International Foundation Certificate) Program at SYSU’s Guangzhou East Campus. With its well-structured curriculum, high-quality teaching services, and strong student outcomes, the program received high recognition from the School, and EWIE was awarded the “Outstanding Corporate Partner Award.”

The IFC International Foundation Program is one of EWIE’s core programs, dedicated to supporting Chinese students in progressing to leading universities worldwide. This collaboration reflects both SYSU’s academic strengths and EWIE’s continued commitment to international education and lifelong learning.

Looking ahead, EWIE will continue to deepen its cooperation with Sun Yat-sen University in non-degree international education programs and jointly explore high-quality, innovative, and internationalized education pathways, contributing to global talent development in the Greater Bay Area and beyond.

EWIE and Queen Mary University of London Open a New Chapter in Global Talent Development

On 18 November 2025, a delegation from Queen Mary University of London (QMUL), led by Mr. Lee Wildman, Director of Global Engagement, visited EWIE. The two sides engaged in constructive discussions on establishing a comprehensive strategic partnership and deepening collaboration across international pathway programs. The visit marks the formal launch of the partnership, aimed at providing Chinese students with broader, more diverse, and higher-quality international progression opportunities.

 

 

During the meeting, both parties explored potential cooperation across key areas including the International Foundation Certificate (IFC), International Year One (IYO), and International Pre-Master’s Program (IPMP). With EWIE’s extensive experience in international education services and QMUL’s strong global reputation, the two institutions identified significant opportunities in curriculum alignment, academic support, student progression, and joint training initiatives.

QMUL is a member of the UK’s prestigious Russell Group and ranks within the global top 110 in the QS World University Rankings 2026. Renowned for its academic excellence, innovative research, and vibrant international community, QMUL is particularly distinguished in Law, Medicine, Engineering, and the Humanities and Social Sciences.

The meeting resulted in clear consensus on the next steps of the collaboration. The establishment of this partnership not only expands QMUL’s education network within China but also strengthens its strategic approach to attracting outstanding international students. EWIE will continue to grow its global network of high-quality university partners, committed to providing Chinese students with a stronger and more effective pathway to international education.

28 Conditional Offers from the University of Birmingham Successfully Secured! EWIE Deepens Its Global Partnerships with World-Leading Universities

On 12 November 2025, the admissions team from the University of Birmingham visited East & West International Education Group (EWIE) to conduct on-site interviews and admissions assessments as part of the annual collaboration plan. Following a rigorous review of application materials and in-person evaluations, the university issued 28 conditional offers, marking an important milestone within this year’s targeted recruitment efforts.

As a member of the UK Russell Group and one of the world’s top 100 universities, the University of Birmingham has maintained a long-standing and stable partnership with EWIE. This visit represents a key component of the two parties’ annual admissions collaboration, aiming to further enhance curriculum alignment, refine joint selection standards, and advance the implementation of cooperative programmes. Supported by years of mutual trust, the targeted recruitment session proceeded smoothly and demonstrated the university’s continued confidence in EWIE’s candidate preparation, admissions support, and the overall quality of applicants presented through this recruitment session.

The event was coordinated by EWIE’s International Liaison Department, which completed pre-session tasks including document collection, eligibility screening, procedural alignment, and interview scheduling, ensuring the university could complete assessments efficiently within a limited timeframe. On the day of the event, all stages were well-coordinated—from waiting-area management to onsite logistics—with smooth information verification and immediate result processing, providing strong support for the university’s admission decisions.

EWIE currently maintains stable partnerships with over a thousand universities and colleges across the UK, Australia, Malaysia, Singapore, and other countries and regions. These collaborations cover joint admissions, international curriculum development, teacher training, academic exchange, and multi-level progression pathways.

Looking ahead, EWIE will continue close communication with the University of Birmingham and actively explore new collaborative opportunities built on the existing foundation, advancing international programme development and talent cultivation in a steady and sustainable manner.