On 18 November 2025, a delegation from Queen Mary University of London (QMUL), led by Mr. Lee Wildman, Director of Global Engagement, visited EWIE. The two sides engaged in constructive discussions on establishing a comprehensive strategic partnership and deepening collaboration across international pathway programs. The visit marks the formal launch of the partnership, aimed at providing Chinese students with broader, more diverse, and higher-quality international progression opportunities.
During the meeting, both parties explored potential cooperation across key areas including the International Foundation Certificate (IFC), International Year One (IYO), and International Pre-Master’s Program (IPMP). With EWIE’s extensive experience in international education services and QMUL’s strong global reputation, the two institutions identified significant opportunities in curriculum alignment, academic support, student progression, and joint training initiatives.
QMUL is a member of the UK’s prestigious Russell Group and ranks within the global top 110 in the QS World University Rankings 2026. Renowned for its academic excellence, innovative research, and vibrant international community, QMUL is particularly distinguished in Law, Medicine, Engineering, and the Humanities and Social Sciences.
The meeting resulted in clear consensus on the next steps of the collaboration. The establishment of this partnership not only expands QMUL’s education network within China but also strengthens its strategic approach to attracting outstanding international students. EWIE will continue to grow its global network of high-quality university partners, committed to providing Chinese students with a stronger and more effective pathway to international education.
On 12 November 2025, the admissions team from the University of Birmingham visited East & West International Education Group (EWIE) to conduct on-site interviews and admissions assessments as part of the annual collaboration plan. Following a rigorous review of application materials and in-person evaluations, the university issued 28 conditional offers, marking an important milestone within this year’s targeted recruitment efforts.
As a member of the UK Russell Group and one of the world’s top 100 universities, the University of Birmingham has maintained a long-standing and stable partnership with EWIE. This visit represents a key component of the two parties’ annual admissions collaboration, aiming to further enhance curriculum alignment, refine joint selection standards, and advance the implementation of cooperative programmes. Supported by years of mutual trust, the targeted recruitment session proceeded smoothly and demonstrated the university’s continued confidence in EWIE’s candidate preparation, admissions support, and the overall quality of applicants presented through this recruitment session.
The event was coordinated by EWIE’s International Liaison Department, which completed pre-session tasks including document collection, eligibility screening, procedural alignment, and interview scheduling, ensuring the university could complete assessments efficiently within a limited timeframe. On the day of the event, all stages were well-coordinated—from waiting-area management to onsite logistics—with smooth information verification and immediate result processing, providing strong support for the university’s admission decisions.
EWIE currently maintains stable partnerships with over a thousand universities and colleges across the UK, Australia, Malaysia, Singapore, and other countries and regions. These collaborations cover joint admissions, international curriculum development, teacher training, academic exchange, and multi-level progression pathways.
Looking ahead, EWIE will continue close communication with the University of Birmingham and actively explore new collaborative opportunities built on the existing foundation, advancing international programme development and talent cultivation in a steady and sustainable manner.
To meet the rapidly growing demand for overseas study and intercultural exchange—and to support Chinese students in navigating the increasingly competitive global admissions landscape—East & West International Education Group (EWIE) successfully hosted the BriTour 2025 World Top Universities China Roadshow from 10–30 October 2025.
Over 15 days, representatives from more than 30 overseas institutions visited eight major cities—Guangzhou, Chongqing, Chengdu, Wuhan, Suzhou, Hangzhou, Shanghai, and Beijing—organizing 13 high-quality, campus-based themed events that energized cross-border academic collaboration.
The roadshow aimed to deepen academic and cultural exchange between Chinese and UK institutions, delivering valuable international education resources directly to students. Throughout the event, academic exchange sessions and admissions briefings ran in parallel. Students held in-depth, face-to-face conversations with admissions officers from leading UK universities, gaining firsthand insights into application strategies, programme structures, and academic expectations—broadening their global perspectives while clarifying their future study pathways.
The roadshow received strong support from top institutions across China, spanning both higher education and leading K–12 schools. Partner institutions included:
Sun Yat-sen University (Guangzhou); Sichuan International Studies University (Chongqing); Sichuan University (Chengdu); University of Electronic Science and Technology of China (Chengdu); Central China Normal University (Wuhan); Northwestern Polytechnical University Taicang Campus (Suzhou/Taicang); Shanghai International Studies University (Shanghai); Shanghai Jian Qiao University (Shanghai); Shanghai Maritime University (Shanghai); Shanghai Ocean University (Shanghai); Shanghai University of Electric Power(Shanghai); Shanghai Dianji University (Shanghai); Beijing Sport University (Beijing); Beijing City University (Beijing); Beijing Shi Da High School (Beijing).
The overseas exhibitor line-up featured top-ranked global universities and distinguished international education groups. Participating UK institutions included:
University of Birmingham, University of Leeds, University of Southampton, University of Sheffield, University of Nottingham, Newcastle University, University of Exeter, Lancaster University, University of York, Cardiff University, University of Reading, Queen’s University Belfast, University of Aberdeen, University of Sussex, University of Leicester, University of Dundee, and University of Essex.
Additional participants included University of Southampton Malaysia, University of Nottingham Malaysia, University of Reading Malaysia, as well as Singapore Institute of Management, Curtin Singapore, University of Wollongong, and INTO University Partnerships, forming a diverse cross-border education matrix that offered students enriched pathways to global study.
— — Photo Highlights from Campus Events — —
With its precise matchmaking and efficient format, the BriTour 2025 World Top Universities China Roadshow received strong recognition from both Chinese and international partner institutions, as well as participating students. The event not only provided Chinese institutions with an effective channel for international collaboration but also enabled students to explore world-class universities without leaving campus.
A representative from EWIE noted that the organization will continue to deepen its commitment to cross-border educational exchange, building more high-quality platforms to empower the global growth of Chinese students.
The 26th China Annual Conference & Expo for International Education (CACIE) grandly opened at the China National Convention Center. WANG Wei, President of East & West International Education Group (EWIE), attended the parallel forum “Innovation in International Talent Cultivation and High-Quality Development of Global Cooperation under the Vision of Building a Strong Education Nation” and delivered a keynote speech titled “Thoughts and Suggestions for the Coordinated Development of Studying Abroad and Internationalization at Home.” In his address, Mr. WANG introduced EWIE’s practices in localized internationalization in detail to the forum participants.
Mr. WANG first analyzed the status and major trends of overseas study. He stressed that studying abroad has entered a stage of rational and quality-oriented development. Study destinations are becoming more diversified. In addition to traditional destinations such as the UK, the US and Australia, countries participating in the Belt and Road Initiative, including Singapore, Thailand and Malaysia, as well as neighbouring countries such as Japan and Russia, are increasingly favoured. At the same time, articulation pathway programmes such as 1+3, 2+2, 3+1 and international foundation courses are becoming important bridges for many Chinese students studying overseas.
Second, he stated that localized internationalization, which is broadly accessible and cost-effective, has become an international education form that is as important as studying abroad, and it has become an important channel for cultivating internationalised talent. Third, Mr. Wang particularly emphasized the value and role of curriculum internationalization in the overall development of educational internationalization. He noted that the core characteristic of localized international education lies in the internationalization of curriculum and teaching.
When discussing EWIE’s localized internationalization practice, he briefly introduced EWIE’s independently developed and implemented initiatives, including the New Youth Global Competence Development Program and the International Employability Enhancement Program for University Students in the New Era, as well as EWIE’s long-running international foundation programmes. During the session, FENG Jianghua, Deputy Director of EWIE’s International Curriculum Center, provided a detailed overview of EWIE’s international foundation offerings, including the International Foundation Certificate (IFC), International Year One (IYO) and International Pre-Master Program (IPMP).
In closing, Mr. WANG emphasized that international foundation programmes are not only connectors for academic progression but also pioneering zones and testing grounds for advancing curriculum internationalization. By exploring the integration of “international standards plus Chinese realities,” EWIE has optimized international education pathways and promoted deeper integration between Chinese and foreign education systems. He pointed out that high-quality internationalized curricula can serve national development strategies, provide talent support for breakthroughs in key core technologies and global governance, and enhance the soft power, international appeal and discourse influence of Chinese higher education.
The 26th CACIE was held under the theme “Education Opens the World.” This forum was one of the parallel events on the conference’s opening day.
