To meet the rapidly growing demand for overseas study and intercultural exchange—and to support Chinese students in navigating the increasingly competitive global admissions landscape—East & West International Education Group (EWIE) successfully hosted the BriTour 2025 World Top Universities China Roadshow from 10–30 October 2025.
Over 15 days, representatives from more than 30 overseas institutions visited eight major cities—Guangzhou, Chongqing, Chengdu, Wuhan, Suzhou, Hangzhou, Shanghai, and Beijing—organizing 13 high-quality, campus-based themed events that energized cross-border academic collaboration.
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The roadshow aimed to deepen academic and cultural exchange between Chinese and UK institutions, delivering valuable international education resources directly to students. Throughout the event, academic exchange sessions and admissions briefings ran in parallel. Students held in-depth, face-to-face conversations with admissions officers from leading UK universities, gaining firsthand insights into application strategies, programme structures, and academic expectations—broadening their global perspectives while clarifying their future study pathways.
The roadshow received strong support from top institutions across China, spanning both higher education and leading K–12 schools. Partner institutions included:
Sun Yat-sen University (Guangzhou); Sichuan International Studies University (Chongqing); Sichuan University (Chengdu); University of Electronic Science and Technology of China (Chengdu); Central China Normal University (Wuhan); Northwestern Polytechnical University Taicang Campus (Suzhou/Taicang); Shanghai International Studies University (Shanghai); Shanghai Jian Qiao University (Shanghai); Shanghai Maritime University (Shanghai); Shanghai Ocean University (Shanghai); Shanghai University of Electric Power(Shanghai); Shanghai Dianji University (Shanghai); Beijing Sport University (Beijing); Beijing City University (Beijing); Beijing Shi Da High School (Beijing).
The overseas exhibitor line-up featured top-ranked global universities and distinguished international education groups. Participating UK institutions included:
University of Birmingham, University of Leeds, University of Southampton, University of Sheffield, University of Nottingham, Newcastle University, University of Exeter, Lancaster University, University of York, Cardiff University, University of Reading, Queen’s University Belfast, University of Aberdeen, University of Sussex, University of Leicester, University of Dundee, and University of Essex.
Additional participants included University of Southampton Malaysia, University of Nottingham Malaysia, University of Reading Malaysia, as well as Singapore Institute of Management, Curtin Singapore, University of Wollongong, and INTO University Partnerships, forming a diverse cross-border education matrix that offered students enriched pathways to global study.
— — Photo Highlights from Campus Events — —
With its precise matchmaking and efficient format, the BriTour 2025 World Top Universities China Roadshow received strong recognition from both Chinese and international partner institutions, as well as participating students. The event not only provided Chinese institutions with an effective channel for international collaboration but also enabled students to explore world-class universities without leaving campus.
A representative from EWIE noted that the organization will continue to deepen its commitment to cross-border educational exchange, building more high-quality platforms to empower the global growth of Chinese students.