On 12 November 2025, the admissions team from the University of Birmingham visited East & West International Education Group (EWIE) to conduct on-site interviews and admissions assessments as part of the annual collaboration plan. Following a rigorous review of application materials and in-person evaluations, the university issued 28 conditional offers, marking an important milestone within this year’s targeted recruitment efforts.

As a member of the UK Russell Group and one of the world’s top 100 universities, the University of Birmingham has maintained a long-standing and stable partnership with EWIE. This visit represents a key component of the two parties’ annual admissions collaboration, aiming to further enhance curriculum alignment, refine joint selection standards, and advance the implementation of cooperative programmes. Supported by years of mutual trust, the targeted recruitment session proceeded smoothly and demonstrated the university’s continued confidence in EWIE’s candidate preparation, admissions support, and the overall quality of applicants presented through this recruitment session.

The event was coordinated by EWIE’s International Liaison Department, which completed pre-session tasks including document collection, eligibility screening, procedural alignment, and interview scheduling, ensuring the university could complete assessments efficiently within a limited timeframe. On the day of the event, all stages were well-coordinated—from waiting-area management to onsite logistics—with smooth information verification and immediate result processing, providing strong support for the university’s admission decisions.

EWIE currently maintains stable partnerships with over a thousand universities and colleges across the UK, Australia, Malaysia, Singapore, and other countries and regions. These collaborations cover joint admissions, international curriculum development, teacher training, academic exchange, and multi-level progression pathways.

Looking ahead, EWIE will continue close communication with the University of Birmingham and actively explore new collaborative opportunities built on the existing foundation, advancing international programme development and talent cultivation in a steady and sustainable manner.

To meet the rapidly growing demand for overseas study and intercultural exchange—and to support Chinese students in navigating the increasingly competitive global admissions landscape—East & West International Education Group (EWIE) successfully hosted the BriTour 2025 World Top Universities China Roadshow from 10–30 October 2025.

Over 15 days, representatives from more than 30 overseas institutions visited eight major cities—Guangzhou, Chongqing, Chengdu, Wuhan, Suzhou, Hangzhou, Shanghai, and Beijing—organizing 13 high-quality, campus-based themed events that energized cross-border academic collaboration.

The roadshow aimed to deepen academic and cultural exchange between Chinese and UK institutions, delivering valuable international education resources directly to students. Throughout the event, academic exchange sessions and admissions briefings ran in parallel. Students held in-depth, face-to-face conversations with admissions officers from leading UK universities, gaining firsthand insights into application strategies, programme structures, and academic expectations—broadening their global perspectives while clarifying their future study pathways.

The roadshow received strong support from top institutions across China, spanning both higher education and leading K–12 schools. Partner institutions included:
Sun Yat-sen University (Guangzhou); Sichuan International Studies University (Chongqing); Sichuan University (Chengdu); University of Electronic Science and Technology of China (Chengdu); Central China Normal University (Wuhan); Northwestern Polytechnical University Taicang Campus (Suzhou/Taicang); Shanghai International Studies University (Shanghai); Shanghai Jian Qiao University (Shanghai); Shanghai Maritime University (Shanghai); Shanghai Ocean University (Shanghai); Shanghai University of Electric Power(Shanghai); Shanghai Dianji University (Shanghai); Beijing Sport University (Beijing); Beijing City University (Beijing); Beijing Shi Da High School (Beijing).

The overseas exhibitor line-up featured top-ranked global universities and distinguished international education groups. Participating UK institutions included:
University of Birmingham, University of Leeds, University of Southampton, University of Sheffield, University of Nottingham, Newcastle University, University of Exeter, Lancaster University, University of York, Cardiff University, University of Reading, Queen’s University Belfast, University of Aberdeen, University of Sussex, University of Leicester, University of Dundee, and University of Essex.

Additional participants included University of Southampton Malaysia, University of Nottingham Malaysia, University of Reading Malaysia, as well as Singapore Institute of Management, Curtin Singapore, University of Wollongong, and INTO University Partnerships, forming a diverse cross-border education matrix that offered students enriched pathways to global study.

— — Photo Highlights from Campus Events — —